Burger King

Marketing Objectives

Burger King is one of the largest fast food service providers in the world. The company has expanded its business operations in different countries and regions and expanded its product range. They provide fast food products so that people's needs and expectations for food and other breakfast foods can be met. During the development period, the company has experienced various problems or legal disputes. During this period, the company's image will be somewhat damaged. But through the company's efforts, Burger King has become one of the world's famous fast food restaurants. It is able to establish and maintain a brand reputation in the highly competitive fast food industry. Some of its marketing goals are as follows:

Provide high-quality fast food products all over the world
Develop and diversify product series according to customer needs and expectations
To attract the largest customer base of Burger King products and services
Increase people's awareness of the brand
Surpass competitors in the fast food industry, increase market share, and occupy the first place in the global fast food industry

Product of Burger King

Burger King is operating its business as a quick fast food service provider and focusing on hamburgers as its primary product. The major product line of the company is：

Hamburgers
French Fries
Chicken Products
Shakes & Cold Drinks
Breakfast meal
Salads & Veggies

Big King

The Big King sandwich is a hamburger, consisting of two grilled beef patties, sesame seed bun, King Sauce, iceberg lettuce, onions, pickles and two slices of American cheese. The product was discontinued in United States after the late 1990s, but it returned to said market in November 2013 as a permanent product.

Big King	Nutritional value per serving
Serving size	1 sandwich (196 g)
Carbohydrates	32 g (11%)
- Sugars	7 g
- Dietary fiber	2 g (8%)
Fat	28 g (43%)
- saturated	11 g (60%)
- trans	1 g
Protein	27 g
- Sodium	700 mg (47%)
Cholesterol	85 mg

Crispy Chicken Sandwich

The Crispy chicken sandwich is a small fried chicken sandwich that consists of a fried chicken patty, lettuce and mayonnaise served on a sesame seed bun.

Crispy Chicken Sandwich	utritional value per serving
Serving size	1 sandwich
Energy	460 kcal (1,900 kJ)
Carbohydrates	35g
- Sugars	4g
Fat	30g
- saturated	5g
- trans	0g
Protein	13g
- Sodium	810 mg (54%)
cholesterol	30mg

At home, we can also make burgers in Burger King. Let’s watch a video of how to make burgers in Burger King.

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